About Us
Together We Unite,
In Harmony We Grow
About Tong Woh Group
Since 1968, Tong Woh Group has been a cornerstone of Malaysia’s premium beverage industry—built on trust, heritage, and excellence. We connect the world’s finest brands to the local market as a leading importer and distributor.
The portfolio spans luxury spirits, fine wines, craft beers, premium waters, juices, soft drinks and other non-alcoholic beverages, supported by a nationwide distribution network that serves hotels, restaurants, bars, supermarkets, premium grocers, convenience stores, specialty retail, and e-commerce.
Beyond distribution, we elevate the retail experience through our flagship specialty retail – Cellar Eighteen (Cellar 18) Fine Wines & Spirits.
For over five decades, the commitment remains unchanged: delivering not just beverages, but uncompromising quality, commercial excellence and lasting value.
Our Story
Our journey began with a dream. As a young immigrant to Malaya, our founder, Loh Lum Wah, arrived with little but determination. Self-taught and driven, he built his foundation as a traveling salesman—guided by a deep belief in hard work and education.
In 1968, with the support of his wife, Mdm. Lien, he established Tong Woh Medical Hall in Petaling Jaya. What began as a humble traditional Chinese medicine store evolved when the next generation, Albert and Andy Loh, transformed the business into liquor distribution and wine retail—laying the foundation for nationwide growth.
Today, under the third generation, we continue to honour our heritage while embracing a forward-looking vision. Guided by our founder’s philosophy—
“同心合力，和和气气” (Together We Unite, In Harmony We Grow)—we remain rooted in resilience, family, and the pursuit of a progressive future.
Board of Directors
Michelle Loh
Group Managing Director
As Group Managing Director, Michelle oversees strategic direction, brand partnerships, and operations of the business across Malaysia. A third-generation leader, she carries forward the Tong Woh legacy while driving growth and innovation in the premium beverage sector.
She joined the business in 2009 as Head of Sales and Marketing, building on a strong foundation in brand strategy and consumer engagement from her earlier career in public relations across hospitality, retail, and tourism. Appointed Managing Director in 2017, she has since elevated the Group’s premium portfolio, strengthened global brand partnerships, and led a transformation focused on people, performance, and long-term value creation.
Under her leadership, TW Group continues to evolve as a leading force in Malaysia’s premium beverage landscape—honouring heritage while advancing a forward-looking vision.
Loh Teck Wei
Director of TWR & Cellar 18
Teck Wei leads Tong Woh’s Retail Division and subsidiary Cellar 18, bringing over 14 years of experience in fine wines appreciation. Trained in culinary arts in Toulouse, France and guided by a passion for quality and craft, he focuses on sustainable growth, operational excellence, and delivering exceptional customer experiences.
Following in his father’s footsteps, Teck Wei returned to the family business with a vision to elevate Cellar 18 as a destination for connoisseurs. Under his guidance, the brand continues to grow its curated portfolio of premium wines, rare whiskies, and craft spirits —offering experiences that reflect the Group’s heritage of quality and excellence.
Key Management
MUDALI CHAN
Finance Manager
JEFF TAN
People & Culture Manager
ONG BOON CHIN
Operation Manager
WINNIE LAU
Customer Service & Sales Coordinator Manager
JOO LAW
Head Of Marketing
TENG TAN
Sales Manager, On-trade
EMILY CHEAH
Sales Manager, Wholesales
INTERGRITY
We do the right thing.
EFFICIENCY
Do things well, successfully and without wasting resources, time & money.
WELLBEING
We support physical and mental wellbeing. We care for each other and the community around us.
TEAMWORK
We are a team, like a family that work harmoniously together.
COMMITMENT
Give time and energy; act and commit to the vision, cause and goals.
Our Journey
A Legacy of Growth & Partnership
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1968
Founded as Tong Woh Medical Hall, establishing the foundation of the business.
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1976-1979
Entered liquor distribution under Albert Loh and incorporated as Tong Woh Enterprise Sdn. Bhd., formalising operations and wholesaling major spirit brands Hennessy, Martell, Johnnie Walker
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1989 – 1990
Appointed wholesaler for Malaysia Brewery Limited (MBL) and distributor for Guinness Anchor Berhad (now Heineken Malaysia) in the Klang Valley.
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1994
Relocated distribution operations to Bandar Sunway, supporting scale and operational efficiency.
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2000
Established TW Fine Wines, expanding into premium wine import and retail.
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2010s
Global Brands Partnership & Brands Acceleration
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2010
Appointed sole on-trade distributor for Coca-Cola Malaysia (Central region), diversifying into non-alcoholic beverages.
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2011
Commissioned a 46,000 sq ft headquarters in Sunway.
Appointed as Red Bull (International) sole on-trade distributor; expanded import portfolio with Angus Dundee Whiskies and Nikka Japanese Whisky.
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2014 – 2018
Formed strategic partnerships with leading global spirits companies, including Edrington, and William Grant & Sons, Gekkeikan sake.
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2017
The first Cellar 18 Fine Wines & Craft Spirits hybrid retail store opened its doors in Tropicana Avenue, PJ.
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2020
Appointed national exclusive distributor for Kirin Ichiban (Japan) and Perrier Sparkling Water (France), extending nationwide reach.
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2022
Strengthened strategic partnership with Beam Suntory, culminating in appointment as sole partner of Suntory Global Spirits in 2026.
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2025
Relocated operations to new Group HQ in Subang, supporting long-term scale, logistics optimization, and future growth.